The benefits of guest posting for link building can be summarized in three words: authority, trust, and legitimacy. Consider this example: an authoritative figure like Jeff Bezos, Mark Zuckerberg, Sundar Pichai, or Elon Musk writes an article on a new website. How much time do you think it will take Google to rank the website on the first page of the search engine? Guest posting, or also known as guest blogging, refers to writing and publishing content for the websites of other companies. Generally, bloggers write for similar blogs within their niche in order to:
- Increase their brand awareness and credibility
- Generate referral traffic back to their website
- Connect with peers and build relationships with businesses in their industry
- Use external links of high-authority domains, bloggers to boost their DA (domain authority)
- Guest posting is a two-way street that offers mutual benefits for the guest bloggers and the host website where the content is published.
Guest posting is an excellent way to keep your readers engaged and interested in your content. We all are guilty of monotony and grow tired of the same old stuff. By presenting interesting and informative content to your target audience, your blog can get more shares and can even go viral.
Personal Satisfaction
Contributing valuable content to the online community can be personally fulfilling. It allows you to share your knowledge, insights, and experiences with a wider audience, helping others in the process. This sense of contribution and impact can be rewarding on a personal level.
Monetization Opportunities
In addition to enhancing your brand and authority, guest posting can also create monetization opportunities. Some websites offer compensation for guest posts, while others may provide affiliate marketing opportunities or offer to pay for sponsored content. Furthermore, as your online presence grows through guest posting, you may attract paid speaking engagements, consulting offers, or book deals.
Boosts Content Marketing Efforts
Guest posting complements your overall content marketing strategy. It allows you to reach new audiences with fresh and valuable content. You can repurpose or adapt your guest posts for your website, email newsletters, social media, and other marketing channels, extending the life and reach of your content. This synergy between guest posting and your content marketing efforts can lead to a more cohesive and effective marketing strategy.
Boost in Social Media Shares
All businesses want to exponentially expand their reach online. One way to do so is by generating social media shares. The more shares your guest post or blog gets, the more valuable and share-worthy it will be in the eyes of your target audience. The important thing about using Guest Blogging as part of your social media marketing strategy is that you have to be very strategic both about the choice of blog you’re posting on and the way you’re promoting it across to your social media audience.
If you post your guest post to a website that incorporates loads of social media activity, it will naturally stimulate social media shares once the content goes live. If you want the ball to roll faster, ensure to embed highly valuable content in your guest by adding infographics, for example.
Increase Traffic and Leads
The main reason for guest posting is to generate traffic and leads via backlinks. Before deciding which website you can approach, the first thing for you to consider is your niche relevancy. Do you have an established niche? The second thing should be if the target website has a steady traffic flow.
People starting out with guest posting will want to start small, on a website with traffic similar to theirs. And they may want to start with a website that has lower traffic, because they’re just starting. If they get rejected, it won’t hurt too much. If you jump onto a high website and get rejected, you may not get let back for some time, so start small or in the middle.
SEO Search
This is an interesting way to use an SEO technique to get SEO benefits. You have to ensure that you find the right audience for your niche and that your blog’s message aligns with not only yours but the guest site’s interests as well.
Authority & Credibility
Once a site posts your article, it basically means that they see you as a credible source. It builds your authority among your competitors and establishes you as a thought leader in your niche.
Improve SERP Rankings
SERP (Search Engine Result Pages) are the first results presented when using a search engine, such as those presented through a quick Google search for any topic.
You can enhance your SERP rankings by increasing link-building with other websites and guest authors.
Link-building is especially effective with the right online marketing and interaction with other sites, as both attract the attention of search engines. Both methods require the correct quality and quantity of linked websites.
Qualified Lead Generation
Approaching guest posting the right way involves finding websites that are considered an authority and credible source in your industry. These are the websites your targeted audiences are likely to visit on a regular basis. When you get featured on these websites by offering useful content, the users are most likely to visit your website to find what you are offering.
If they find your services or products helpful enough, they will be likely to buy from you. This is only because their interests align with your brand voice and the services you have to offer them. However, getting featured on these websites is not easy enough.
You will have to reach out to them to pitch your guest posts and tell them you are an expert in your industry. Outline what makes you the perfect choice to get featured on these websites and what value you can provide their audience.
Expands Business Network
A positive association with popular websites increases your brand value. Moreover, the industry views you as someone who is highly informative and knowledgeable. This helps in generating new contacts in the industry and opens the possibility of advancing your business venture.
You can pull traffic into your website
The number one reason most people guest post is obvious. You post an article with a relevant in-text link to your site on a popular site. People on that popular site read the article and, looking for more information, click on the link. Boom; you have traffic to your site that you didn’t before. Of course, it’s questionable just how much traffic you’ll get, but that’s an entire other discussion.
You can earn implicit links (brand mentions) for your site
Implicit or implied links come in two forms; brand mentions and nofollowed links. Nofollowed links are more valuable because they are still links that users can follow, they simply cut out the value of number four. Implied links, or brand mentions, are where the site doesn’t link you, but just drops your name. For example, if I mention Moz right now without linking it, it’s an implied link. These non-links have some value, with possibly more in the future, but they’re more important for benefits like number six.
The importance of blog writing and article writing in content marketing is ever-increasing. It is impossible to craft an effective SEO strategy without blogs because of their role in drawing web traffic through relevant keywords. Guest blogging is getting a lot of attention in recent times.
In conclusion, guest posting offers numerous benefits for businesses. From increased exposure and brand awareness to improved SEO and lead generation, guest posting can be a powerful marketing tool. By strategically selecting reputable websites and providing valuable content, you can leverage guest posting to expand your online presence and drive meaningful results for your business. These and many more are some of the reasons you need to consider Guest Blogging as part of your digital marketing strategy, if you’ve not been doing this.
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